May 13
19
Google Changes Inbound Links Reports
Google has changed the way that they show the progress of inbound links. The Social Hub and Data Hub reports are offered in a more open and easier to find way. The two sets of numbers allow business executives to see where they are getting business connections from. It lets them see what sites are helping drive business in their direction and which sites are not. This allows for effective management of social media and online marketing channels. Place visits, length of visits, and items of interest to customers are all easily available, so that changes in the right directions can be made. Companies and customers benefit from the changes because it allows customers to receive information on products and services that they really want. It lets businesses find customers that are interested in purchasing their particular brand of products and services. These changes streamline the customer and business connection.
Google today announced that it has redesigned some of Google Analytics‘ social reports to make it easier for publishers to see when they get inbound links from other sites. The update also makes it easier to track how people are engaging with a publisher’s content through the new Data Hub Activity report. Google Analytics’ Social Data Hub gets this data from partner sites like Reddit, and Digg, through commenting systems like Disqus, Echo and Livefyre, as well as a number of other services.
The standalone Data Hub Activity report provides publishers with a “timeline of the number of activities that have occurred in the Social Data Hub and the raw activities in a list below.” The data can also be filtered by specific networks. Click this link to finish reading Google Analytics Now Makes It Easier To Track Inbound Links And Stats From Its Social Hub Partners.
Another great video with Matt Cutts answering another great SEO question.
An SEO company that provides professional guidance can be a lifesaver when a website sees a drastic change in its rankings. This could occur if a recent update has been released by a major search engine, and a website doesn’t have certain factors that an algorithmic change requires.
A search engine optimization company can check on indexed URLs and compare them to those that were previously indexed. If all of the URLs have totally disappeared, a penalty may have been incurred. Also, a paragraph can be taken from a previously indexed page and checked against current search engine results. No results may indicate that a website was penalized and removed from a search engine index. One last trick to use when checking for penalties is to search for the name of a site of it’s branded. No results often indicates a penalty.
Websites can be returned to search engine index status when problems are identified and advice is given by a search engine optimization professional.
Here’s a great SEO tips video posted by Google:
May 13
10
SEO Strategies That Work
There are a few SEO strategies that have been proven to work by industry experts. A common strategy that seems to echo online is, network and network some more. Networking is vital to generate interest and communication about ones business. A great strategy is to use social media actively; read comments, questions, and posts from visitors; address them, answer them, and provide useful information so that customers find what they need quickly and accurately. Join brand names with keywords to generate attention in places like Google Analytics.
Try blogging as a guest on other companies and individual’s sites. The biggest suggestion of all is to maintain high quality content and information. Use descriptions and information that gives readers necessary items before giving them opinions and suggestions. Be real and stay true to ones own brand; customers appreciate genuine companies and workers. Using several SEO techniques together increases the chances of more customers.
Search engine optimization, better known as SEO, involves more than just integrating your freelance blog or website with keywords and building up links that point back to your site. While a searchable website or portfolio is certainly a bonus, it’s actually not a huge factor in helping you build up your freelance business.
Your connections are your best asset in building your business, and the best way to build up connections is by increasing your visibility and popularity on the web, even if you don’t have a professional keyword-rich website.
The main function of SEO practices is to help search engines find you and rank you accordingly. However, a very important side function of SEO is building up your network. If you build up the amount of links that point to your site, then you are more likely to be seen by a wider audience. Click this link to finish reading Strengthening Your SEO Strategies: Social Signals, Co-Occurrence, and Guest Blogging.
Another good source of information you should check out regularly is Google Webmasters Video Channel.
I just snagged their latest video and posted it below. On this video Matt Cutts answers a question from a Japanese webmaster who has a question regarding linking. DO yourself a favor and watch all of Matt Cutts videos as often as possible.
