Your website has recently been listed on Google page one for the keywords used in the title tag of your home page and elsewhere. Few people can make a claim like that, but you are one of them. Now you face a crossroads. Should you slow down your link building and rest on your laurels? Or should you continue building back links by publishing industry relevant articles on sites with good Google PageRank that won you that pristine search rank in the first place?

While it’s tempting to cool your jets and bask in the limelight of your highly visible search rank, I am convinced that is not the right choice. I would like to make the case for continuing the link building strategy that bred your success.

Having your website on the first page of the Google search results for your chosen keywords is a great feat, but the work can’t stop there. There are many other site owners who would love to occupy your spot. Some are working diligently to make that happen, while others are doing nothing or using SEO tactics that won’t even work.

The whole point of advancing to the first page of the Google search results is so you will stay visible for the long term. In other words, you want to be where potential customers can easily see you for a long time so the chances of being found are much greater. It is imperative to adopt a long running strategy of publishing industry relevant articles containing back links that point back to your website. I would venture to say this is even more important than it was when you were striving to reach the first page of the search results, because now you have so much more to lose.

This is actually a “hedging game” when you really think about it. You are now entrenching yourself with an increasingly strong defensive search rank position by publishing more and more articles. That lessens the possibility that some ferocious competitors for search rank position using your chosen keywords can oust you from your spot.

In today’s competitive world where one’s fortunes can rise and fall so quickly, complacency can be the business equivalent of the “nail in the coffin”. It is much more prudent to follow a proactive game plan of protecting your hard won search rank position. There are too many website owners out there who would very much like to take your place. Also, please be sure to visit my website to learn more about my computer repair services and application development abilities.